Seth Godin says:
If you want to grow, you need new customers. And if you want new customers, you need three things:
1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.
Posting here to remind myself for future projects.
Link: Three things you need if you want more customers
-via Seth’s blog