Obama 08, The Logo Design Process +
Sol Sender Interview - Obama Logo Design Part 1 of 2 (YouTube)
Leave politics aside, the Obama campaign logo was a popular topic among design blogs during the election time. The interview with the design lead Sol Sender was just out on YouTube a few days ago (from the design agency VSA Partners). It’s great to hear the creative process and see the various design options being laid out in one page.
I really like the one in the final list (at 6:15). It is surprisingly inspiring.
Video Part 2: Sol Sender - Obama Logo Design Part 2 of 2
Related Article on NYT: The ‘O’ in Obama
Related Article on LogoDesignLove: Obama logo ideas that weren’t chosen
