Archive for October, 2008

In Dark Days, They Let the Sun Shine In

I couldn’t get this illustration out of my head after seeing it with the NYT article on economy … I wondered what it takes to become an optimist.

-Image from NYT.com by Jennifer Daniel

Link to NYT article: In Dark Days, They Let the Sun Shine In (Oct 18, 2008)

Illustration by Jennifer Daniel


Everyday Reads: Changing That Home Page? Take Baby Steps

This week’s Sunday Business section on New York Times has an interesting article about Yahoo!’s approach revamping their homepage - one bit at a time.

Even though this is not the practice that I am familiar with, the idea of letting users to adopt a new interface in a step by step fashion does seem very pratical, and convincing to me. For websites that have millions of users (including my company), any change, whether it’s good or bad, runs a huge risk of alienating existing users, and the impact is sometimes unpredictable.

Well, think Facebook’s recent profile / app platform changes.

“If you go from light to dark by flipping a switch, your eyes may hurt for a minute or two, you may end up being able to see faster if you use the dimmer.” - Tapan Bhat, Yahoo!

Link: Changing That Home Page? Take Baby Steps (NYT Oct. 17, 2008)


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