Chi Hsiao (pronounced shao) started his Web career in 2000 as an interaction / graphic designer based in New York City. With a graduate degree in interaction design from New York University’s Interactive Telecommunication Program and backgrounds in fine art and project management, Chi is a multi-skilled web product designer / producer whose experience ranges from traditional and contemporary fine arts to digital publishing, GUI and visual design, information architecture, online gaming, web 2.0 and social media technologies.

Chi currently resides in the San Francisco Bay Area as a Producer of User Experience at Electronic Arts and continues his practice in the areas of web technologies and communications. SignOnSign.net is his personal blog covering topics including web development and technology trends, usability design, art, culture, music, as well as a brief record of his works between 1999 and early 2004.

[Summary]

Senior User Experience Designer / Web Producer with over 8 years of design and production experience and strong knowledge of visual & user interface design, web application development process, Web 2.0 and social media technologies. Educational backgrounds in project management, interaction design and fine art.

[Specialties]

- User Experience, Interaction Design, Information Architecture
- Social Media, Digital Publishing, Visual and Graphic Design
- Front-end development and prototyping tools, ActionScript 3.0
- Internationalization, Project and Team Management
- Trilingual fluency in Japanese, Chinese Mandarin and English

[Experience]

User Experience Producer (Dec. 2007 – Present)
Electronic Arts

• Define feature sets and the overall user experience for the casual gaming website Pogo.com that currently serves 11 million registered users with 1.6 million paid subscribers in five countries and four languages
• Manage project execution and communications throughout the product development cycle and resolve design issues with cross-functional teams including stakeholders, production, analysis, marketing, engineering and QA

Lead User Interface Designer (Oct. 2004 – Dec. 2007)
Electronic Arts

• Conceptualize and produce high-level requirements documents, wire frames, use cases, flowcharts and interactive prototypes for web applications on Pogo.com and major social networking websites
• Design a localization framework and lead the US and international development teams in London and Shanghai to produce project deliverable within designated timeframe and production constraints

Producer (Feb. 2004 - Aug. 2004)
Oddcast, Inc.

• Define project scope and manage client interactions and drive projects from the conceptual and budgetary stages through scheduling, development to final execution and delivery
• Oversee the design and execution of projects ranging from online advertisements, websites and interactive demos to commercial videos and mobile content

Art Director (Jun. 2001 - Dec. 2003)
MSS New York, Inc.

• Develop creative directions and cross-media production and branding strategies for use in advertising and promotional products on a wide range of medium from print, interactive media to hi-definition video (HDTV)
• Clients include Japan’s largest telecommunication company NTT Japan, the largest TV broadcasting network NHK and Tokyo Broadcasting System.

Interaction Designer / Instructor (May. 2000 – Dec. 2002)
Independent Consultant

• Designed and developed over 15 commercial/noncommercial websites and multimedia projects for businesses (For-A Japan), schools (Harvard Design School), non-profit organizations and professionals.
• Actively participated in the development of an award-winning online museum ColeccionCisneros.org with the NY-based design studio Cabengo.
• Lectured at L’innovate USA Co., a privately held institution that provides design and web development courses for design professionals.
• Internships in American Museum of Natural History and MTV animation department.